I'm Jeff Odland, Founder & Principal of Paradigm Consulting from North Idaho.

The Why

Some want to know the “what” of one’s experiences, expertise, interests, etc. Often the more valuable answer lies in the persons “Why”. (For a terrific read on this subject, see “Start with Why” by Simon Sinek.”) 

Often one’s accomplishments in no small part an indicator of a core strength, usually a gift, a trait from God. One of mine is conceptual thinking, seeing over the treetops. The following are credited in part to this gift:

• Lead enterprise sales manager across the company for Ziply Fiber in 2022. This was after having opened the market from scratch in 2020.

• Consistent track record of opening new markets, creating and executing on go-to-market plans. 

• Foretold the explosive growth of cellular, back when McCaw Cellular was a small business in Kirkland, WA. Until AT&T purchased them for $3.1B and named it AT&T Wireless.

• Envisioned “managed services” (an OPEX model that puts the asset control & expertise in a 3rd party’s hands, now a ubiquitous service model in the B2B space), then putting it in place for a Fortune 500 company, back in 1990.

• Multiple examples of seeing the marketplace demand years ahead of the competition and executing on the vision. Examples: 

• A good ten years ahead of the industry, a lead player in launching an ILEC into a competing ILEC territory. (Launch of a NOOF ring from Verizon into an RBOC franchise.)

• Responsible for first fiber-based managed service in the industry, before the term “managed service” had ever been heard. (An ATM over SONET network serving multiple AT&T sites with Verizon as the vendor.) This was surrounded by many first of kind service deployments, contract terms, etc.

• Turnarounds of countless territories and accounts.

• Creating verticals for manufactures and staff to leverage for years to come. (Mitel platform as ubiquitous PBX platform in H/C field in N. ID as one example.)

• The rarity of success in both hunting and farming sales roles, both in leadership and individual contributor roles. Speaks to value of my stewardship model as extolled by Paradigm-Results consulting. 

• An unusually high level of success in account management and sales across such a diverse landscape as to be considered not doable. Span included hardware, managed services, network services; client base size from Fortune 50s to SMB; multiple industries including H/C, finance, manufacturing, mining, timber; fields of IT, LEC, carrier and ISP.

• Founder of the Inland NW Tech Pros association. The mission here was to bring best practices to a marketplace a good seven years behind the marketplace at large. https://inwtechpros.io/  

• Founder of the Inland NW Tech Pros association. The mission here was to bring best practices to a marketplace a good seven years behind the marketplace at large. https://inwtechpros.io/  

• Founder of Paradigm-results consulting. https://paradigm-results.com/ The practice of stewardship across the disciplines of sales, management and sourcing were years ahead of the curve. One example: the book Profit from the Source released in 2022 was a validation of Paradigm’s position on vendor stewardship.

• Co-founder of Man Stuff https://man-stuff.com/.

• Blockchain advisory board member for MAD Energy https://madenergy.com/  .

• Author of American Strings, a soon to be released series of articles on working class American Patriots, those making the fabric strong of our great American tapestry.

• Published author on a variety of topics. (Epoch Times, Browning Collectors Association, Motorcycle Consumer News, etc.)

Some Biography Mechanics

• Born, 1958 in MN

• Son of a farmer who went into the farm and construction equipment business, typically in the top 10% of his peers for territory or store performance. (New Holland, Case, etc.)

• Lived in eight different western states, all rural towns, before graduating from high school. 

• Colleges attended included Wenatchee Valley CC for ski resort management degree and University of Washington for economics.

• Moved to ID for the first time in 1972, returning in 2010. 

• One daughter, one son, five terrific grandkids.

• Majority of career with Verizon Business in various sales, channel, and management roles., culminating in helping manage the company’s largest single account on the Global team, J.P. Morgan Chase/ Latter part of telecom career with smaller ISPs and IT MSPs in N. ID.

• On a more personal level, a dedication to family & kids. Married since 1981, past board member of Idaho Drug Free Youth and Sandpoint High School advisory boards, 4H booster, ski instructor and countless young men introduced to hard & honest work on my property.